Portfolio Photo Books Create a Business Marketing
Advantage

In today's highly competitive business world, companies are finding they need
to take advantage of every marketing tool available to them to be successful.
Never has this become more apparent than those companies that compete in
the high end service industries.

One marketing tool many firms have turned to is the use of business portfolio
photo books.

Companies such as architect and engineering firms who deal with major
projects, high end real estate firms and luxury residential and commercial
builders are all discovering how portfolio photo books can play an integral
part in their overall marketing strategy – specifically, how they can be a key
ingredient in the promotion of their services and expertise.

What are business portfolio photo books?

More than just a catalog, business portfolio photo books are high quality hard
and soft cover books containing anywhere from 20 to 30 pages of brilliantly
reproduced photos that showcase the premiere projects a company has
completed or is working on – or in the case of real estate firms, properties
they have for sale or have recently sold. For firms seeking to present
themselves in a non-sales, highly professional manner, portfolio photo books
are a very impressive and extremely effective answer.

High end service providers most often deal with high level corporate and
organizational decision makers, where projects and potential sales being
evaluated can often range in the millions of dollars. Projects and sales of
these sizes often require strategies that differ from smaller transactions. One
major difference is the decision making process itself.

People make high dollar decisions based primarily on three factors:
professionalism, expertise and reputation – and most likely, those decisions
are finalized when the bidding companies are not in the room. The ability for
a firm to project a "best image," even when not present, offers a huge
competitive advantage. Portfolio photo books create that ability.

Over the last ten years, companies have been relying on their websites and
social media to carry their message to their audiences – and in most
instances, those resources have been and can be sufficient. However, high
end companies are learning that even though the internet offers effective
selling tools, in situations when it is necessary to leave something tangible
with their prospects ala a calling card, there is nothing better than a
professionally produced portfolio book that shows a company's
professionalism and expertise.

A number of factors explain why portfolio photo books have gained popularity.

First of all, today's printing technology enables high quality printers to produce 
portfolio photo books at a fraction of what it used to cost. This, in turn,
allows companies to economically order small quantities – as few as 25
to 50 copies in a run. Books can be customized for use in formal
presentations, grand openings and other special events.

Second, creating these promotional books has become much easier for the
companies who use them, since most already have digital photo libraries of
their projects and work. The digital photos can easily be reproduced in printed
books.

Third, keeping books current and up-to-date is as easy as creating a new
digital book file. New projects can be added and old projects deleted quickly.

And finally, short run book manufacturers can produce portfolio photo books
extremely quickly, eliminating unnecessary inventory and expense.

Businesses are now recognizing something authors have known for a long
time – "a book makes a terrific business card."